The Anaheim University Collaborative Learning Center hosted a highly engaging online event featuring Dr. Junichi Endo, Senior Vice President of Marketing & Sales for Japan-ASEAN at Nissan Motor Co., Ltd. Dr. Endo’s presentation, titled “Pathway to EV Democratization in Japan,” provided valuable insights into Nissan’s groundbreaking initiatives in the electric vehicle (EV) market in Japan. The event took place on Friday, October 18, 2024, at 6:30 PM Pacific Time (Saturday, October 19, 2024, at 10:30 AM Japan Time) via Zoom.

Event Highlights:

Dr. Endo shared his expertise and experiences, detailing Nissan’s innovative approach to the development and deployment of mini EVs. He highlighted the pivotal role these vehicles play in making EVs more accessible to the general public in Japan. Attendees gained an insider’s perspective on:

• The development and launch of Nissan’s mini EV, including the market-leading Nissan Sakura, which has secured a 41% market share in Japan.
• Nissan’s remarkable progress in EV penetration, achieving a 57% market share in the Japanese EV segment since April 2022.
• Insights from Dr. Endo’s leadership as President of NMKV, a joint venture between Nissan and Mitsubishi Motors, in fostering collaboration and innovation.

About Dr. Junichi Endo:

Dr. Junichi Endo is a distinguished executive with a storied career at Nissan Motor Co., Ltd. As Senior Vice President of Marketing & Sales for Japan-ASEAN, he has been instrumental in driving the company’s success in the EV market. His tenure as President of NMKV saw the successful development of mini EVs and strengthened the strategic alliance between Nissan and Mitsubishi Motors. Dr. Endo’s leadership contributions extend to the global launch of the Nissan LEAF and other significant milestones in vehicle development, marketing, and aftersales. A graduate of the Wharton School at the University of Pennsylvania, where he earned his MBA, Dr. Endo is a member of Anaheim University’s Executive Advisory Board. His commitment to advancing education and his active engagement with academic communities make him a key influencer in both the automotive and business sectors.

Event Participation:

This event was open to Anaheim University students and alumni from all majors, providing a unique opportunity to learn from a leading figure in the automotive industry. The presentation was followed by a Q&A session, allowing attendees to interact directly with Dr. Endo and explore Nissan’s vision for EV democratization.