Anaheim University Studios

IW Group CEO Bill Imada

About IW Group, Inc.

Founded in 1990, IW Group, Inc. is a public relations and communications firm that specializes in reaching the growing Asian-American community in the United States. The IW Group was ranked the seventh fastest growing public relations agency in the U.S. by PR Week (2002) and is among the top Asian American advertising firms in this country according to Advertising Age (2005). With offices in Los Angeles, San Francisco and New York, IW Group is one of the fastest growing agencies in the country. IW Group has been instrumental in positioning clients such as: AT&T; Blue Cross of California; California Department of Health Services - Tobacco Control Section; Comcast; Gilead Sciences; McDonalds; Merrill Lynch; Pacific Gas and Electric; Wal-Mart; Washington Mutual; and, White House Office of National Drug Control Policy; in addition to many other leading corporations and government entities.
IW Groups multicultural and multiethnic team of individuals of Cambodian, Chinese, Korean, Japanese, Filipino, Vietnamese and South Asian descent has the background and expertise to understand this diverse market. From the top down, almost everyone at IW Group takes an active role in the community the company serves. IW Group staff lend their expertise to the boards of several community-based and national Asian-American organizations. The company's success has allowed IW Group to take on pro bono work for non-profit organizations. Recently, IW Group spearheaded the development of the first Asian Pacific Islander American national college scholarship fund. Over the course of the firms 15-year history, the company's work has been honored with awards from leading Asian-American and social justice organizations as well as leading national advertising and public relations associations.

About Bill Imada, CEO & Chairman

Bill Imada is the Chairman and Chief Executive Officer of the IW Group (formerly Imada Wong Communications Group). Both Mr. Imada and the IW Group are active in the communities they serve, building bridges between corporations and community based organizations. They have given countless hours to help build the capacity of Asian Pacific American organizations, and have provided invaluable media and communications training for community leaders across the country. In addition, Mr. Imada and his company have been strong advocates for fairness in the media, speaking out against defamatory depictions in advertising. IW Group funded AAJCs groundbreaking 2005 report, sights, Camera and Little Action,?Ewhich analyzed the limited roles for Asian Americans in prime time television programming. Mr. Imada was elected president of the Asian American Advertising Federation (3AF) in 2004, and served on the board of directors for PRSA/Los Angeles. He also serves as a national speaker on multicultural issues and has served as a speaker for trade associations, universities and companies. They include the American Cancer Society, UC Berkeley, Kimberly-Clark Corporation, Association of National Advertisers, Public Relations Society of America, Strategic Research Institute, American Marketing Association, and others. Before starting IW Group, Imada worked as a public relations and marketing communications consultant for agencies and corporate leaders such as Anheuser-Busch Companies, Inc., Bank of America, Ogilvy & Mather Public Relations, Fleishman-Hillard, Inc., AT&T, Edelman, and a variety of nonprofit organizations. Imada also served as a manager of human resources for a large real estate holding company and as an executive recruiter.

Click here to view Mr. imada's interview with Anaheim University in its entirety.